Olympic Media: Inside the Biggest Show on Television
Billings A.
Located in the United States, NBC (National Broadcasting Company) is the biggest and most powerful Olympic network in the world, having won the rights to televise both the Summer and the Winter Olympic Games. By way of attracting more viewers of both sexes and all ages and ethnicities than any other sporting event, and through the production of breathtaking spectacles and absorbing stories, NBC's Olympic telecasts have huge power and potential to shape viewer perceptions.
Kategori:
Tahun:
2008
Penerbit:
Routledge
Bahasa:
english
Halaman:
184
ISBN 10:
0203933354
ISBN 13:
9780415772518
File:
PDF, 941 KB
IPFS:
,
english, 2008
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